MKTG - Hidden Valley Ranch Media Event


MKTG specializes in delivering strategic, business-oriented marketing solutions for leading brands via sports and entertainment marketing, live experiences, retail marketing, hospitality, b2b engagement and sponsorship marketing.


Hidden Valley Ranch Media Event - Welcome to Hidden Valley Ranch Day on the Las Vegas public strip. We were called in by MKTG to assist in the R&D and fabrication of a 24' tall, detailed replica of the Hidden Valley Ranch bottle for a public outdoor event on the strip outside of the New York New York Hotel & Casino in Las Vegas. Challenges galore with the final product needing to meet a host of compliance, logistical and safety criteria along with a very short turnaround timeline.


E1 provided an array of comprehensive production management services from concept to final event production in coordination with the Chicago based MKTG team. Our services included event site coordination, vendor bids, CAD ground plans, turnkey production resources, Heavy EQ rentals, compliance inspection and certification, trucking, scheduling, labor with budgeting of multiple union labor calls and a myriad of other required resources including post-event storage and maintenance. Kudos go out to PRG Scenic Technologies in New Windsor, NY for the fabrication of the actual bottle and PRG LV for rigging. Amazing fabrication details and a perfect fit in a semi tractor-trailer to boot.