Momentum Worldwide - NHL All-Star Fan Fair


Momentum Worldwide (MWW) is a part of the Interpublic Group of Companies. Founded in 1987, Momentum is a global agency on six continents with more than 40 offices around the world that delivers total brand experiences by blending creativity, technology, strategy, insights and flawless execution.


Momentum Worldwide NY brought us in to assist their internal team as Producer along with technical direction and production management for a special SAP client event for the NHL All-Star Fan Fest event in St. Louis. The event featured a dynamic, competitive 2-player activation of slap shooting hockey in cubicles with hit-sensitive panels that lit up, LCD touch screen team selection/analysis, real-time score display and complete portability for other locations. Special thanks to the entire Momentum Worldwide team in NYC - Sarah Ax, Michael Wolhberg, Michele Petterson and James Gavigan.


E1 provided an array of comprehensive producer, production management and logistical services including event site coordination, vendor bids, CAD ground plans, fabrication oversight, IT/power coordination, production resources, trucking, compliance inspection and safety certification, scheduling, budgeting of multiple union labor calls and all other required resources for activating in St. Louis - Union Station. Additional technical and fabrication thanks to PRG, SBX, and Craftsmen. The turn-around time constraints during the December & January holidays were as challenging as ever and this was one incredible team effort.